Headings of news:
CCF-Belarus’ Poster on Child Abuse Prevention Wins at International Social Advertising Contest
The poster "Emotional Abuse" of Christian Children's Fund - Belarus won the third prize in the International Social Advertising Contest which took place in Minsk on April 16-18 2009.
The poster "Emotional Abuse" produced by CCF-Belarus and the advertising agency "Belaya Karona" in 2008 within the public awareness campaign on child abuse and neglect prevention won the Third Prize of the contest in the category "Best Printed Social Advertising".
The jury of the contest consisting of the internationally renowned experts in social advertising and marketing highly appreciated the creative idea of the poster - stamp prints on a girl's face expressing the harmful effects on a child caused by emotional abuse.
The contest results were widely covered by the national media. The participation in the contest was a good opportunity for CCF-Belarus to widely present its accomplishments in social advertising and to attract public attention on the national level to the issue of the child abuse and neglect in Belarus.
About the child abuse and neglect prevention public awareness campaign
The public awareness campaign on child abuse and neglect prevention was conducted by CCF-Belarus jointly with the local child protection services in the target communities (Zhodino, Kobrin, Volozhin) in 2007 and 2008 within the "Supporting Orphans and Vulnerable Children" project. The campaign aimed to raise public awareness about the issue of child abuse and neglect, and to encourage citizens to report cases of child abuse and neglect to the child protection services.
A wide variety of tools and methods were used during the campaigns, including distribution of brochures and posters, broadcasting promotional spots on the radio, publishing articles in the newspapers, organizing presentations at local enterprises, special city-wide events, and other activities. As a result, the campaign reached over 50% of the total population in the target communities; and the number of individuals who reported cases of child abuse and neglect to the local child protection agencies increased over four times compared with the same time period before the start of the campaign.
